Who doesn’t know the importance of SEO in digital marketing and Google search. But did you hear the term local SEO? If not, then this guide is for you. Local SEO is a part of SEO where you work to make your website more visible for local search.
Local SEO is better for websites that provide local services. If your business targets a physical location or a specific location, you can get website traffic from local SEO.
It works like a user search for any relevant keyword like a “restaurant near me.” Google will show all the websites with related keywords with a map.
So that users can find the service soon on a location basis, and a business owner can benefit by providing services.
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How does local SEO works?
In the previous days, when the internet was not that expanded, it was easier for Google to find the web page of relevant services. But as of now, the amount of websites Google has is insane. So it’s pretty tricky for google to find the service without the keywords.
And here, the magic of local SEO began. When someone types something like a local SEO agency near me. Google quickly looks for a website that is using the same keyword. And then it shows the result like below given picture. We can say it is profitable for local businesses.
How to make your website local SEO friendly?
It is post-pandemic, but still, people are too lazy to look outside for services. They just simply use Google to search for services. A business is not just about how many clients you are getting. It is also important how many clients are founding your services or website through google.
Although to rank in google, you need to do a lot of stuff like general SEO, link building, and content. But before taking it to the next level(which means applying the given things), you should pay attention to local listing first.
How to do local SEO business listing
- Google my business
- Local reviews
- Citations: like name and address and phone number
Difference between local SEO and general SEO
We can say local SEO is a sub-discipline of SEO. The SEO will help you to get your site ranking all over, which doesn’t add any location information.
On the other hand, the target of local SEO is rank in a specific area. Local SEO is mostly for small businesses who want to rank on google for a local audience. In comparison, SEO is a big part of any business to rank on Google.
Hope you get clear?
Final words
You can get more clients by using local SEO while it promotes your website locally. Local SEO for small businesses is essential because they mainly offer local services.
You can search for local SEO services just by Google. And it is possible because of local SEO. You can’t ignore the local SEO if you want to get local customers.
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