Web Design and UI Trends That Are Taking the Internet by Storm in 2022
Over the last decade, the importance of having a website for your business has skyrocketed. Today, without a website, your business is stranded in its immediate vicinity, and that’s never fun.
But many people forget a crucial factor that plays a huge part in exactly how effective your website will be in attracting potential customers:
Great web design.
Contrary to what you’re thinking, that doesn’t just mean all the complicated bits and fragments that go into making a website functional.
Instead, excellent web design means also paying attention to the aesthetics of your website. Get the right ones, and customers will be engrossed in the message you want to send.
Get the wrong one, and well…
Visual Appeal in Web Design
How Visual Appeal Affects User Response to Your Website
Table of Contents
Why Great Visual Appeal is A Must!
Designing a website can mean a lot of things. UI Design (how visitors interact with the website), graphic design, web design, and so on and so forth.
For the purposes of this article, though, we’re going to be taking a look at trends and popular choices relating to the visual aspects of web design.
In short, everything that makes up the visual appeal of a particular website.
But before we dive into what’s capturing hearts and minds on the Internet in 2022, there’s something we need to understand first.
We’re talking about the role that visual appeal plays in website trend 2022, consisting of essential functions like:
● Attracting Attention
This goes without saying, right? The be-all, end-all role of visual appeal in web design is to draw attention and make visitors keep scrolling instead of moving on.
Getting attention is how you will engage visitors and motivate them to check out the rest of the site (with some small pointers to definitely visit the merchandise pages before leaving).
To sum it up, people like looking at pretty things. So, make your website pretty!
● Creating A Positive First Impression
In 2022, the number of websites on the Internet is beyond anybody’s ability to count. One of the more pointed effects of this fact is that, given the sheer amount of stuff to see, people have been spending less and less time on any given site.
That (and many other reasons) is why you need to make the best first impression you can on potential customers.
Plus, look at it this way. You’re not going to patronize a website that made a negative first impression on you because, admit it or not, we all judge a book by its cover.
● Increasing Visitor Tolerance
Website design has come a long way in the last ten years, but the truth is, it still has its drawbacks.
Some frameworks (software packages used to design web pages) take a long time to load pages.
Others force you to visit a different page entirely because they don’t support payment gateways, and some are just plain ugly.
However, the visual appeal has been proven to increase user tolerance for a website’s shortcomings. That means if your design hits the right spot, visitors won’t mind waiting for an extra second or two.
(Except for the ugly websites. Those are beyond help).
Design Trends 2022 You Don't Want to Miss Out On
Taking A Look at the Ways Web Devs Are Making Websites Attractive in 2022
We know you’re impatient to get to the real stuff, so we’re not going to delay. Here are 6 Top web design trends 2022, design trends 2022 and website trend 2022.
1. Art Deco Motifs
After years of minimalism getting the spotlight, Art Deco’s finally making a comeback.
Not in paintings, though.
Instead, Art Deco Motifs have become a perennial favorite of web developers in 2022.
Geometric designs in websites have been trending for years.
The spotlight on the Art Deco movement gives web devs a chance to associate their websites with the ornate wrought-iron architecture that embodies “Art Deco.”
Bold lines, symmetry, and simplicity are currently in vogue: a perfect combination of today’s modern world with the steam engines and brick buildings a hundred years ago.
2. Black and White Color Schemes
Art Deco isn’t the only element of nostalgia that’s been capturing people’s hearts. Monochrome has made an enormous comeback, with black and white color schemes dominating recent websites.
Using monochrome design is a double-edged sword, though. It’s the starkest design trend to surface this year and can instantly make or break your website.
Let’s clear that up a bit.
Get a subtle animation on white text on a black background, maybe resembling liquid, and the result will be stunning.
Clutter it up with unnecessary text, though, and the only reaction you can expect is disgust.
3. 3D Design Elements
If you thought the silver screen was the only place where the word 3D makes people gasp, think again.
In 2022, 3D design elements are almost everywhere. We’re not just talking about sites that need it, like architect services and real estate brokers.
Instead, everybody’s using 3D elements in 2022 to bring a sense of solidity to their website. 3D design can also be used to tell a story and make customers engrossed in why they need your product more than the next guy.
The elements could be text or a video. Why not tie into another idea and use Art Deco architecture if you’re out of ideas?
4. Interactive Fronts
Text can be used in many ways, and some web developers choose to enhance their text with added visuals.
The number of ways text can be made to interact with users is countless, but some famous examples are the text hovering when users bring their cursor around.
If you’re using a stark design theme for your website (think white text against a completely black background), you can also make your text shrink or change size when you hover over it.
Experiment and find what feels right for you!
The best part is that with the trend in vogue for a couple of years, most web design frameworks come with built-in interactive fronts.
5. Abstract Illustrations
Abstract illustrations with an organic feel to them are becoming more popular as the year passes, with hand-illustrated abstract themes reigning over them all.
We’re talking about the kind of illustrations created on pen and paper and then scanned into a computer.
The paper part is essential because the background texture appeals to people!
However, don’t fall for the abstract cliche: just because you hear the word abstract doesn’t mean the picture must be simple.
You should be looking for thin lines, graphic shapes, and a cacophony of colors that blend well.
6. Excluding Images From Home Pages
No, you didn’t hear that wrong. Getting pictures for your homepage feels natural, but that’s one of the biggest reasons people have been branching out in 2022.
Instead of a picture, design your homepage around something like your website name laid out in brush strokes or calligraphy:
Anything that captures the eye and yet has a minimalist feel that focuses on your site name.
Like so many other places, black and white themes are perfect for this, with oversized text following right behind.
But, note that your design needs to look natural and organic, not just a straight typecase on a blank background. Try using animations and other interactive elements for this!
Exploring What's Right for You: A Conclusion
Today, too many people underestimate the value of a clean, attractive look for your website. Take it from us: visual appeal in web design is how your website will take off.
But while designing your website, keep an open mind, and combine these elements to find the mix that’s right for you!
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