Effectiveness is entirely dependent upon the behavior of the target group. However, these are some excellent marketing strategies that can be used.
Spending money on digital marketing can be profitable. Therefore using only free strategies might not achieve a maximum return on investment. This article will give you more insights into how to set your hotel marketing budget:
Unique Hotel Marketing Strategies You Need to Use!
Table of Contents
1. Content marketing
You can hire a content writer to write about your business if you have a small hotel. Creating value is essential, so provide your customers with information that they would like to know. For instance, write something about the activities in the area, fantastic events that are hosted in the area, etc.
Ensure that you publish your content on social media and your hotel website. Content marketing will also help your visibility in the Google rankings.
2. Social media marketing
Write updates about your hotel, develop promotions, link them to your website. Social media can do a lot for hotels. Ensure that you use the right ones (where is your target group looking for information).
3. Google my business
Google my business is something that not many hotels have done so far, and therefore you can differentiate yourself. The advantages of Google my business are that you can add a description, photos, phone number, and website and receive reviews.
4. Video Marketing
This year too, videos marketing will continue to rule, especially YouTube. If your hotel does not have a video yet, then it’s time that you make a video marketing strategy. To start with, you can make a content calendar and keep track of different ideas/topics for video. The videos that you make should be suitable for that month and season. Once the issues and ideas for videos are ready, it is time to design a marketing strategy. While developing the plan, decide where you want to share your videos, as the more youtube channels you share them on, the more unveiling it will get.
5. Influencer Marketing
Influencer marketing is essential for the hospitality industry. It plans to invite podcasters, bloggers, Instagrammers, and video bloggers (vloggers) with a vast and dedicated social media following to promote your business. It is considered to be an effective and influential method of connection.
6. Virtual Reality
Virtual Reality or VR is a technology that is here to stay. If you think it has no relevance to the hospitality industry, you are wrong. With devices like Samsung VR, Oculus Rift, and HTC Vive proudly ruling the charge, the VR arena just made a good start. Soon, we will be looking at a customer trend that gives people a chance to visit and tour your entire hotel in whole virtual reality before they make a booking. VR might take a while, but those who start implementing this trend right now will have a massive advantage in upcoming years.
7. Your website should be simple and breathtaking.
When revamping your website, focus on keeping the design and navigation clean, crisp, and detailed. Ensure your hotel photographs are professional, high-resolution, and displayed in the correct formats and ratios to work for both desktop and mobile. Keep the language precise and straightforward, and ensure the booking process is easy to avoid mid-booking defection. Videos also tend to work well since they show off your space more simply and engagingly.
8. Email marketing
Having an Email database of all your previous guests is very valuable. If guests enjoyed their stay, they might want to come back. Email marketing is a great way to keep them up-to-date about new services and new offers. Make sure to personalize as much as possible. There are some excellent tools that you can use with email marketing. They cost money but will make you more effective. In the end, it will cost less time.
