A 14-character long tweet can be helpful to promote a business. Twitter, a microblogging site, first entered the market in 2006. Despite getting popularity and media coverage, it failed to grow potentially as Facebook and Google. Subsequently, people started liking its simple interface with limited descriptive posts, especially businesses and startups. Twitter allows them a platform where real-time conversation with the audience is possible.
However, there are some tips that you can use in order to grow your business on Twitter at no cost.
Table of Contents
1. create twitter business account
How to create a business account on Twitter?
Your business profile or brand name is the first thing a client observes. Making a Twitter account consists of two elements: Username and Bio should include your “brand” name and the kind of value your business will provide in people’s life. Also, your brand’s Image or any logo with a background cover gives people a symbol dictating your brand.
2. Linking with other social sites
Twitter has the feature by which you can link posts, tweets, or any public event to other social media platforms or even on your official website. However, it is a good idea to avoid linking twitter posts to your Facebook or Instagram page. Also, you could share exciting feeds with others.
3. Instant resolve customer queries.
Attention and instant response to customers’ queries play a significant role in adding up the value your business puts into their lives. A strong customer handling team with a timely reply to the customers’ tweets and customer complaints is one of the necessary steps that your organization could follow. You can also ask for feedback from customers.
4. Short and compelling tweets
Twitter allows you to tweet up to 14 characters long. So, in order to engage customers online, you should know how to attract customers with short phrases or tweets. For this, you could apply an emotional marketing strategy that will help you connect with your audience.
5. Aims for quality and consistency
To promote business on Twitter posting one quality tweet per day is far better than multiple posts. And on that one post, you could inform people how your business will help them. Quality tweeting with consistency is the key to growing any business on Twitter.
6. Use more at the rate (@) and hashtags (#)
Symbols like hashtags and, at the rate, work the same way as when you tag someone on Facebook. When you begin using hashtags for Twitter with your tweets, it will connect other tweets, resulting in more followers. And “@” symbol helps you tag or reply to a specific tweet. You can follow Twitter trends for trending hashtags.
7. Sharing Engaging content
Having engaging posts for Twitter and exciting videos on your official Twitter profile will add value to the business. Indian giants like Uber India, Axis bank, Zomato, etc., are using Twitter to capture the market via retaining the customers and acquiring new ones. They know how to engage their target audience through post a tweet.
8. Sharing unique and interesting posts and tweets for future marketing
If you have any records or unique tweets, it’s always a good idea to gain a new audience. Sharing good memories and any appreciation on Twitter for future market insights, the future of Twitter, and the future market does work efficiently.
9. One to one conversation with the customers via tweets
Customers love to hear out, and if you appreciate their efforts, they will be happy to give any feedback about your company. So always listen to your audience that will build a strong relationship. You will be able to find out what you are doing right or wrong while replying to every of your customer’s tweets.
10. Observing the trends
The “Follow the trend” quote is ubiquitous nowadays. It means that you should be more aware of what your audience is following and spending most of their time on. It will allow you to explore with a new mindset toward your audience.
Conclusion
Unlike any other social media platform, Twitter is gaining more popularity in less time. They have a simple interface with the post-character limit. You could be only using 14 characters’ long tweets on it. Most celebrities, business owners, CEOs, and politicians have their official Twitter profiles with millions of followers. They follow every event of their respective brand. Hence, businesses related to various industries can explore a new market there on Twitter.
FAQs-
1. Twitter search
There are many options to use for the search on Twitter. You can see Tweets from yourself, local businesses, friends, restaurants, and well-known entertainers to global political leaders. You can pursue ongoing conversations about trending news or personal interests by searching for topic keywords or hashtags.
2. Twitter business model
Twitter makes money by promoting an ad model to marketers and users. Advertisement accounts for the bulk of Twitter revenues, and it operates three kinds of ads called “Promoted Ads,” “Follower Ads,” and “Trend Takeovers.”
3. Future of digital marketing
Digital Marketing will stay the top way of Marketing in the future. But as digital marketing dynamics change daily, a digital marketer must be elegant, observant, witty, and adapt to the latest changes and technologies.
4. customer satisfaction survey/customer feedback survey
A customer satisfaction survey is a questionnaire developed to assist businesses in comprehending what their customers think about their products or services, their brand, and their customer help.
5. Twitter help center/Twitter helpline
Please visit the given link for any help on Twitter https://help.twitter.com/en/forms
6. Trend trading
Trend trading is a style that attempts to capture gains through analyzing an asset’s momentum in a particular direction. When the price shifts in one overall direction, such as up or down, that is a trend. Trend traders join into a long position when security is trending upward.
7. Twitter marketing/ Twitter marketing strategy
Twitter marketing is an idea or plan involving putting money and energy into creating a strategy to drive your business’s web traffic, engagement, sales, and revenue. It can be especially effective for brands focusing on politics, blue-collar industries, the media industry, and B2B sales.
