Business owners who want to have an online presence face several difficult choices when it comes to marketing. One of these is whether to supplement their material with a blog or a podcast.
Both podcasts and blogs are influential in launching new enterprises. The issue you should ask isn’t whether a podcast or a blog is superior – it’s which media is best for you and your business, as you’ll discover in this article.
Keep on reading!
Table of Contents
Risk and Benefits of Podcasting:
The Benefits of Podcasting
1. Podcasts are friendly and easy to connect with:
Your podcast presenter or hosts give your company a human face. Podcasts pair a qualified representative from your firm with industry experts to discuss current issues and offer advice, typically with a sense of fun. You may also ask your audience what topics they would want you to discuss and any questions they would like answered.
2. Younger people love to listen to podcasts:
Building brand recognition among Millennials and Gen Z is possible with a fun and educational podcast.
3. The number of people listening to podcasts is steadily increasing:
Between 2019 and 2021, 20 million more people listened to a podcast at least once. During that period, the weekly listenership increased by 14 million.
4. Podcasts expand your audience’s reach:
People may listen to podcasts while driving, exercising, or washing the dishes. While reading a blog article, stopping and reading on a computer or mobile device is required.
The Drawbacks of Podcasting
1. Podcasting technology may be confusing:
It might be challenging to feel at ease with podcasting technology. Learning the technology and launching a podcast takes time and money, and businesses with small marketing teams and budgets may be unsure about the return on investment.
2. It takes time to listen to a podcast:
Even if you’ve become used to it, podcast creation still demands a substantial amount of time. Before moving on to post-production and marketing, you must brainstorm subjects, reach out to guests, and record.
3. There is a void in the call-to-action:
People who are listening to podcasts in the vehicle or on a stroll cannot push the CTA button when inspiration strikes. Instead, customers must return to your website to look around and complete a form.
Following talking about the Risk and Benefits of Blogging
THE BENEFITS OF BLOGS:
1. Search engine optimization is aided by blogs (SEO):
Keywords included in authoritative and informative blog entries can assist increase visitors to your site.
2. Blogging does not need a high level of technical expertise:
A skilled writer and someone who knows how to submit the content to your platform is required for a blog.
3. Blogs are good for generating leads:
Companies who blog generate 67 percent more leads per month on average than those that don’t.
THE DISADVANTAGES OF BLOGGING
1. Blogs need to compete directly:
Choosing a topic based on the terms people search for in your sector isn’t enough. There are a plethora of blogs covering various industries and issues. You must dig deeper, tackle themes from a fresh perspective, and give must-know professional advice to make your blog stand out.
2. Blogs must provide value, which is a difficult challenge:
You must give an above-and-beyond return on your reader’s time investment, especially with so much pre-existing information online. After then, it’s critical to consistently offer high-value material so that your blog becomes a knowledge-building destination rather than a one-time find.
3. A competent copy staff is required for blogs:
To overcome the disadvantages of blogging, a creative team of content strategists, authors, and editors must identify chances for engaging blogs that teach and assist readers in solving real-world issues.
Finally!
It isn’t necessary to make an either-or decision. You can have both a podcast and a blog if you want to. In fact, you may switch your marketing efforts across all of your marketing platforms (blog, podcast, social media, website, and so on) to attract new followers and buyers from each one. Simply be conscious of the time, money, and resources necessary to do an excellent job with a blog or podcast. Just use the right website platform, as that is crucial to your business, regardless of the channel you use.
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