Whether it is for now or five years from now, one thing will never change in the evolving era, and that is the importance of sales and leads for any business. So you know about the sales considering that you are in the business world. But what about leads? Do you know what leads are? Leads are the potential customers who haven’t got converted yet. They will unless you make them too. Let’s say you made your company’s website, and in each month, you are getting 1200 average traffic. Here is the twist, 96% of them are not here to buy anything, and there is a chance that the remaining 4% can be your leads. You only have to acquire this 4% of the traffic. And how would you do that? In marketing terms, the term we use is “Lead Generation.” Here in this blog, I’ll be talking about how anyone can turn leads into sales. Moreover, this article gives you a little bit of prediction about future marketing trends and what doesn’t change in the market.
Table of Contents
1. Referrals
You are not expecting that referrals will be one of the topics on the list. Aren’t you? However, this is one of the essential offline marketing tools to get direct sales. Referrals work every time, as it means your existing client referred someone to get products from you. First, it reduces your marketing expenditure, and second, it will help in acquiring new clients.
2. Advertisements
You can advertise your products by two methods- Online and Offline. Both can cost you a penny, but in my opinion, I’d say online is more cost-friendly than offline ones. Online marketing includes paid ads, and there is an advantage that you can select your target audience. However, even now as well people find that offline marketing is more reliable than online. Do you know why? Because it builds a relationship between consumer and seller. Even in the present market, you can observe that the whole business is running due to offline relations. I can suggest that the offline influence for any company will be there in the future as well.
3. Social Media Marketing
It is a commonly used marketing tool when it comes to online marketing. It is the era of digital interaction, and nowadays, adults are more active in social media. Promoting your business through social media adds an advantage. Applications like Facebook, Instagram, WhatsApp, and many more helping many brands in getting recognition in the market. Running paid ads and publishing posts related to your products and services are some of the ways.
4. Video Marketing
YouTube, the most prominent video uploading tool in the market, and millions of users spend almost one-fourth of their time on YouTube every day. It makes video marketing popular nowadays. It is common for any business to promote your brands through videos, even it is small. For this, they hire potential YouTubers. They will become their brand influencer. Promotion through videos will never become an old sales tactic, and its popularity among people won’t get down. Do you know the reason? The reason is people’s reliability on what they watch and social acceptance from others.
5. Personal Outreach to the customers
The most effective technique of marketing is personal Outreach to the customers. It doesn’t mean that you will be going to interact with every individual personally. You can collect the data of your potential clients like contact details or e-mail id for that. And on times of offers or discounts, you can personally give texts to inform them. As someone said, people’s data will become more valuable than money. It is true in the case of businesses as well.
6. Influencer Marketing
One of the efficient marketing tools is when an influencer influences people on a large scale. This marketing technique is at its booming stage. People trust easily when a potential influencer recommends something either through his channel or personal blog. You only have to choose a “right influencer” related to your niche. It is not difficult, though. Analyzing their social image will do the task.
7. Content marketing
Hiring a professional content writer and marketing your product or services through them is one of the finest marketing tools. But yes, the quality of content matters a lot. Marketers found out recently that people’s average attention span has reduced from earlier, which may further reduce with time. So, in order to catch the attention of the potential client, you need to provide crisp and meaningful content to the customer. It will drive them to take the next step, like signing up with their e-mail. Hence, the content will act as a sales pitch unless it can catch the eyes of customers.
Case Study
Successful Indian startups such as Ola company follow both offline and online marketing strategies. What they do is they analyze the customers according to their geographic regions and present themselves as the people’s problems-solver. They also make the fair charges lesser than usual so that people will find them practical and cost-efficient. Running ads or personal outreaching the customers are ways of acquiring the market but their primary marketing strategies are analyzing and understanding consumers.
Indian brands like Oyo (Hotels industry) and Boat (electronic brand) have become prominent emerging startups by capturing the whole Indian market and also become tough competitors to other startups.
Conclusion
With the unpredictability and uncertainty of the market trends, you never know which of the following marketing tools work for your business. It entirely depends upon what kind of business you have and what will be your target customers. Whether it is online or offline marketing, you need to put money in it initially so that people will know who you are and what value you are providing to people. In this competitive world, acquiring recognition in the market is not so easy. However, the right marketing strategies and problem-solving ideas make it achievable.
This is really interesting, You are a very professional blogger. I have joined your feed and look forward to in search of more of your wonderful post. Additionally, I have shared your web site in my social networks!