People easily trust those who influence them, isn’t it right? To promote any business, they are using an Influencer marketing strategy. It is a kind of social media marketing where you can endorse your product or services with the help of an influencer.
An individual who has these two qualities are known to be an influencer.
- One must be socially active, and
- The other is they should be able to influence people.
In other words, you can define influencer marketing as “word of mouth.” The influencers will recommend the customers to try your products. When people hear good reviews from their influencers, this becomes one of the cues of their buying decision. No one ever thought that this strategy would become more popular among people than traditional marketing. In this article, you will get detailed knowledge about how this marketing strategy works and whether it will grow in the future or not.
Table of Contents
1- Influence Marketing Strategy for SMEs
Just by defining influence marketing, you won’t understand the whole concept and how does it work? It is easy to know when the customer decides to come here with the influence of a person who knows him. However, it is a bit puzzling when he gets influenced by a person he doesn’t know personally.
Here are some strategies that you can adopt to acquire more and more customers by influencer marketing:
Choosing an influencer: This is the first and of utmost vital job to find an influencer in your industry. You can do some research on social media like Instagram, YouTube, Facebook, etc. You don’t need to choose big celebrities for that. Just by looking at their comment section and their posts, you will be able to find out.
To maintain a good relation: Only paying them doesn’t go to work alone. Maintaining a good relationship is as necessary as hiring an influencer.
Give strong reasons: Why will they work for you? You have to give them valid reasons so that they will make a long-term relationship with you.
2- Facts and Surveys
Influence marketing has kept on rising since 2018, and to prove its effectiveness in promoting any business, researchers did a survey in 2019 they found that:
• Participation of social media apps like Facebook and Instagram in influencer marketing covers more than 50% out of overall participants.
• Twitter, being at the least participation among people. People don’t use Twitter much for marketing.
• 80% of the marketers found influencer marketing as an effective technique. Out of them, but a few of them are using it correctly.
• After the Covid 19 pandemic, the market analysis shows nothing much change in data, just a significant increase in Tik-Tok usage for marketing observe.
• A famous brand “Nike,” I am positive that you’ve already known its giant-ness in the shoe market. This brand uses the same strategy in which Nike launched a video that featured activist Colin Kaepernick, earlier an NFL star. As a result, the brand’s shares rose more than 30%.
3- Future of Influencer marketing
• Predicting what will happen in future in the case of influence marketing is not that much a tedious task. As people’s engagement on social media keeps on rising, it will likely boost this kind of marketing strategy.
• People like social acceptance. It is the basic tendency to get more inclined towards socially acceptable commodities. It keeps revolutionizing the whole process of advertisement and marketing.
• One of the reasons why this kind of marketing strategy keeps gaining trust from people is their influencer helps them to decide what product is best for them.
• Better than Traditional marketing. Gone were the days when TV ads or distributing your business cards to the customers got you more leads. Those were the methods working at that time, considering not so much influence of internet on people.
• It is even surpassing the paid ads. I am not making a point here that paid ads don’t work for businesses. It works but not that much faster than influence marketing. It will become more reliable in the future as well.
4- FAQs
Can an influencer influence someone?
Yes, and the reason is the effect of social media apps on people. The people need more social acceptance than anything else. So the answer is yes. It can influence people depending on what image does an influencer holds in public.
Is there a need for celebrities in influencer marketing?
The answer is No. You don’t need a big known person for that. You only have to check their social presence and how people are reacting towards his posts.
Does a business need a costlier campaign for this?
The answer to this question is No. Even a short YouTube video will be enough to initiate promoting small businesses. You only have to take care of the selection of the influencer and how you make a strong bond with them.
How to choose the right influencer for your brand?
Firstly, you need to select which social media app you will give focus on for marketing. And do some research on particular social media. Analyses like people related to your niche and analyze their online presence.
Conclusion
Influencers play a significant role in our life. Whether in choosing what to purchase and what to not or in what way we live our life. Giant companies like Adidas, Pepsi, McDonald’s, etc., are using influence marketing more efficiently than anyone. They not only adopt this strategy but also hire their brand ambassadors to sell their products. If you like to know more about their strategy, you can go to the case study of each organization. The most crucial part of this type of marketing is to choose an influencer for your brand. He should be related to your niche of product. I hope this article will help you to get more leads and sales. Best of luck!
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